60 years of the BIC® Cristal® ball pen
“I am in your pocket, in your daughter’s pencil case, on your father’s desk, and in front of the cash register of your local bakery.
I am idolized by designers and artistic directors the world over, and major museums put me on display.
You’ve seen me in Paris, Sao Paulo, New York, Dakar, … the list goes on and on.
You can find me in 16o countries. I am so much a part of life that every country believes I was born there.
I am the most sold ballpoint pen in the world.
I am incredibly modern.
I’m 60 years old”